AA Drink is Club Brugge's new Official Hydration Partner.
United Soft Drinks, the largest beverage company in the Benelux, will be Club Brugge's official partner until (and including) 2028. Founded in 1998, the independent family-owned company produces beverages, syrups, sports drinks and mineral water, including the brands AA Drink, Bar-le-Duc, Raak, London The Original and Sportwater.
The partnership means AA Drink will be taking on a central role within Club's sports department. Prior to, during and after training sessions, matches, exercises, ... To boot, Bar-le-Duc will be the water of choice on all levels within the club.
Michiel Van Cauwenberghe, Business Manager Club Brugge: “We are thrilled to be welcoming United Softdrinks as our Official Partner. Its superb quality and broad offering only boosted the initial enthousiasm within Club Brugge's sports department. This turned out to be a great foundation for our discussions. Apart from the supplier part of the arrangement, a mix of targeted brand awareness & activation assets will be contributing to a well-balanced and successful win-win partnership.”
Max Pijnappel, AA Drink: “AA Drink has been Holland's Nr 1 sports drink for years. In Belgium we are seeing plenty of opportunities to also become the top selling brand. That is why we are proud of our partnership with Club Brugge. Through this collaboration, we whish to further expand our brand in Belgium, and position it closer to the Belgian football player and sportsman. Because AA Drink supports every type of sportsman in his or her endeavours, be it in a professional status or as a recreant.”