You could hardly miss it: on December 27, Club Brugge launched the End-Of-Year Giveaways in collaboration with Winsol. For five days, Club fans had a chance to win fantastic prizes. The campaign ultimately proved to be a hit.
Whether it was through a direct mailing, an Instagramstory, a Facebook post or the Club app, you undoubtedly saw something about it: the End-Of-Year Giveaways. In collaboration with Winsol, Club Brugge organized a fun and interactive Club game during the end-of-year period. Participants had a chance to win fantastic prizes such as signed soccer boots by Hans Vanaken, numerous Winsol vouchers up to € 1,000 and other cool Club merchandise over a period of 5 days. Fans who participated every day also had a chance to win one of the fantastic grand prizes: a SolarFix solar powered cloth awning, a sectional garage door from Winsol worth € 3,000 or € 4,000 or 2 Club subscriptions for next season.
13,080 opt-ins
The campaign's numbers are downright impressive: the five-day campaign achieved a total reach of 393,340 fans on Facebook, Instagram, Twitter, LinkedIn, website, Club app and direct mailing. A handsome 50,996 fans ultimately participated, of which a whopping 13,080 agreed to opt-in to Winsol's newsletter. With that, Winsol receives a priceless source of data, a bunch of visibility and a nice prospect of new customers.
Also interested in a digital activation like Winsol? Then contact your sales or partnership manager or email business@clubbrugge.be.
