The lifestyle brand will dress the players and staff on match days.
Premium lifestyle brand BALR. and Belgian champion Club Brugge have announced a multi-year partnership. BALR. will dress the players and staff of the Belgian soccer club for the next three seasons. In addition, the youth training program (Club NXT), the eSports team (Club Play) and business members will also be dressed in BALR. The women's team and the Youth League Academy will wear footwear from the Dutch brand.
NO SWEAT, NO GLORY MEETS THE LIFE OF A BALR.
BALR. has designed a pre-game outfit to be worn by the first team and staff on travel days for away games in the Champions League and elsewhere. All the iconic BALR. elements - modern, minimalist designs in black, gray and silver - are reflected in the outfits. But the collaboration goes beyond the first team. First up, BALR. will also dress the soccer club's eSports team, Club Play, in completely different outfits. The youth teams, CLUB NXT and YLA, and the women's team will wear BALR. footwear on game days. BALR.'s Managing Director Ken Fontijn on the partnership:
"Our partnership with Club Brugge is a perfect fit for BALR. We dress top soccer players off the soccer field. We are immensely proud that Club Brugge's players will be dressed in BALR. This is our first official collaboration with a soccer club and Club Brugge is the perfect partner in this; they are champions of Belgium three years in a row and have the same ambitions as we do."
JUST THE BEGINNING
BALR. and Club Brugge share an ambitious mind-set that can be found on, but also off the field. For the partnership, this means that fans will get more than just a well-dressed team. The lifestyle brand and the club have plans to launch limited edition items and create content together. The first result of this, a limited edition T-shirt, will soon be available through BALR.'s webshop and Club Brugge's sales channels. Jeroen de Smet, Commercial Director of Club Brugge:
"We are extremely pleased to announce our collaboration with BALR. Both 'lovebrands' share a mutual commitment to innovation and success. We are sure that the BALR. collection will give us the same young and ambitious look off the field as we want to show inside the lines. It's great to see our players, staff, business colleagues and other teams dressed by the soccer-inspired brand that is BALR."
ABOUT BALR.
BALR. is a premium lifestyle brand known for its high-end fashion, travel products and accessories for the modern man. Founded in 2013, the Amsterdam-based brand designs and develops collections and products that fit into the life of a BALR. BALR. is available online and in more than 400 stores worldwide.