Bits of Love: our innovative digital partner!

Blauw-Zwart wants to be a pioneer not only on the field, but also off it. We are therefore proud to present our innovative digital partner and newest Official Supplier: Bits of Love!

The Club Brugge community is unique in our country, and one of the pillars of its success is the innovative and creative way we use our digital communication. We are always trying to raise the bar again, which is why we chose Bits of Love, a 100% Bruges agency, as our digital partner.

What makes them an Official Supplier? Bits of Love is a digital product studio with unique expertise in turning complex data into user-friendly digital products and visualizations. That the vision of Bits of Love is completely in line with that of Club Brugge, we were able to experience from the front row. They not only commemorated the internal data architecture of Blauw-Zwart, but also laid hands on the renewed Club Brugge app that was recently awarded with an award for "Best User Experience".

Andries de Reyghere, Managing Director at Bits of Love: "Club Brugge challenges us to take their digital strategy to the next level each time. Through our close collaboration, we create unique, innovative digital tools that provide long-term added value. The sports world is taking more and more steps in large-scale data processing in order to enhance the user experience and create insights. Our expertise aligns perfectly with this."

DIGITAL SOLUTIONS FROM A TO Z

Bits of Love advises us strategically throughout the entire digital process and takes care of the complete implementation: development of the concept, interface design, creation of complex data architecture, ..... Bits of Love knows the digital ins & outs and provides practical and accessible solutions that work and stay working.

In addition to the Club Brugge app, they also provided the "Blue Data Heart," associated internal apps for both players and management, and played a key role in the development and launch of weARbruges, the interactive AR city walk for Blauw-Zwart's 130th anniversary:

This makes our newest Official Supplier an important player in the Blue-Black team. Together with Bits of Love we try to provide our fans, players and colleagues with a unique digital experience and to think one step ahead in terms of digital development and innovation.

For more information about Bits of Love's unique projects, check out the Bits of Love website via this link.