On Sunday, we take back our familiar spot at Jan Breydel for the first Jupiler Pro League game of season 23-24. High time to introduce the first Gameday Partner of the season. Meet BWT!
BWT: For You and Planet Blue
BWT, or Best Water Technology, is committed day in and day out to developing the best products and services for water treatment. With more than 80 subsidiaries and sister companies worldwide, plus R&D departments in France, Germany, Switzerland, Austria and Russia, and more than 5,500 employees, BWT is a true global player in water technology.
The company develops innovative products for both individuals and professionals, such as water softeners, dosing pumps and drinking fountains, always with one clear mission: to act sustainably and responsibly as a company - both for the needs of the individual and for the preservation of our planet as a unique living space.
Gameday Partner and sleeve partner
The fact that Blauw-Zwart also fully opts for sustainability and corporate social responsibility is clearly underlined by this unique partnership. Not only is BWT a Gameday Partner for Club-Mechelen, the company will also decorate the sleeve of the brand new home shirt and the goalkeeper's shirt in the iconic BWT pink. Additionally, BWT is building a responsible drinking water experience at Blue-Black with drinking fountains, reusable bottles and more.
Want to learn more about BWT's unique mission? Read all about our Gameday Partner and sleeve partner on their website: