Club Academy: the data-driven mindset

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Data is the new gold. It is often said and written, but how can a company use and protect this data in a responsible way? And how does Club use data for intelligent marketing and strong reporting? We learned all about it during ConXioN's exclusive clinic.

CONXION: THE NEW STYLE OF IT
After a warm welcome in the impressive ConXioN Experience Center in Waregem, Chris Debyser takes the floor. The CEO of ConXioN tells us how the West-Flemish IT company guides and inspires companies every day in their digital transformation. From transparent hosting and reliable networking to data storage and security.

SENTINELONE: THE FUTURE OF CYBERSECURITY
Enter SentinelOne, an all-in-one platform that uses Artificial Intelligence and Machine Learning to try to stay one step ahead of hackers. Christof Jacques, Enterprise Sales Engineer at SentinelOne, teaches us how the platform succeeds in protecting and securing your data from digital threats better than ever before, justifiably calling itself "the future of cybersecurity.

CLUB BRUGGE: THE DATA-DRIVEN MINDSET
Data is never far away at Club Brugge either. Jannes Labaere, Chief Information Officer at Blauw-Zwart, shows us how data are used at Club in an innovative way to analyze and optimize the players' performance and thus add value to the sporting framework.

But even off the field, data is now an integral part of Club Brugge's strategy. Arne Pieters of ConXioN tells how Blauw-Zwart, together with the West-Flemish IT company, set up a clear and user-friendly reporting platform on which Partners get a unique insight into their visibility based on unique and personalized data.

Mark van Wijnen, Marketing Intelligence Coordinator at Club, closed ConXioN's instructive session and finally taught us how data is also used to create a unique, personalized fan experience on the various Blue-Black channels.

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