We are proud to announce that Club Brugge and Biscoff are extending their partnership through 2027. Biscoff will appear on both Club NXT and Club YLA shirts and will be prominently featured in and around Jan Breydel Stadium.
The partnership between these two Belgian icons goes beyond mere visibility. Both brands are driven by passion, quality and the ambition to get better every day. By working together, we continue to build a story that continues to grow, both on and off the field.
"This partnership celebrates the unique combination of two Belgian icons: the recognizable taste of Biscoff and the ambition and achievements of Club Brugge. It is a collaboration that goes beyond mere visibility. Together we are reaching a new generation of fans who value authenticity, passion and unique experiences - just as Biscoff itself offers a unique taste." - Jan Boone, CEO Lotus Bakeries
"We are extremely proud of this partnership," said Stijn Vermoere, Commercial Director at Club Brugge. "Lotus Biscoff is a brand with international appeal, but remains firmly rooted in Belgium. Together we add value for our fans and partners."
