First-ever Club Kids Back To School Day with partners big success

Yesterday, the very first Club Kids Back To School Day took place. More than 1,200 elated children gathered around the Jan Breydel Stadium in the afternoon for this unique day. Our partners PepsiCo and Lotus Bakeries were also present with fine goodie bags.

After all the children in Belgium had to go back to school yesterday, they were able to have a good time that same afternoon on the grounds of the Jan Breydel Stadium. Besides various game activities and a giant group photo, the highlight of the afternoon was the signing session with their big heroes. Among others, Lang, Rits, Mignolet and Dost took ample time to hand out autographs and take selfies with the kids. The extra fanday was a mega success; their first day of school has never been so much fun!