Solera Beverages, the company behind Pepsi in Belgium, is extending its partnership with Club Brugge until at least 2030. Together, we look forward to building an innovative fan experience over the next five seasons, with Pepsi as a prominent and refreshing partner in and around Jan Breydel Stadium.
A strong partnership as a foundation
The past seasons have been marked by strong joint initiatives. For example, Pepsi is the proud shirt sponsor of our women’s team, Club YLA — a commitment that actively contributes to the growth and visibility of women's football. Pepsi has also made its mark in fan experience, including the launch of Back at Jan Breydel during the Play-Offs: a unique fan zone at Bar Breydel featuring surprise visits from Club icons like Noa Lang and Clinton Mata.
The extended partnership until 2030 underscores the shared ambition of Club Brugge and Solera Beverages: more creativity, more innovation, and above all, more experience for our fans. In the coming years, fan experience will take center stage, combining familiar elements—such as our resident Pepsi-DJ Vanathic on matchdays—with new, unique experiences that make every matchday special.
Alexander Vyncke, Marketing Manager at Solera Beverages
We have been loyal partners of Club Brugge for many years. Thanks to the renewed collaboration, we can continue to connect with the thousands of fans Club Brugge has through our brands Pepsi, 7Up, Looza, and Crazy Tiger.
Stijn Vermoere, Commercial Director of Club Brugge
Pepsi has been a valuable partner for years, helping our community grow. We look forward to launching new campaigns together and offering our fans even more engaging experiences.
About Solera Beverages and Pepsi
Since 2024, Solera Beverages has been at the helm of Pepsi Belgium. The iconic soft drink brand, globally known for its strong ties to sports, music, and youth culture, continues to fully invest in partnerships in our country.
The partnership with Club Brugge is a perfect example of this, as both Club and Pepsi consciously choose a collaboration that goes far beyond the field or the stands. It’s about creating moments that touch fans: before, during, and after the match. Whether it’s music, surprising campaigns, or authentic connections with fans, together we build an experience that lives inside and outside the stadium.