Pepsi Max will adorn Club YLA's jersey for the next two years.
Last year, Club Brugge Women became Club YLA. Meanwhile, YLA has become a strong brand in women's soccer. And that is now joined by a global player as a shirt partner. Pepsi Max will be the shirt partner of Club YLA for the next two years.
Jeroen De Smet, Commercial Director Club Brugge: "With Pepsi Max we get a young, trendy and contemporary brand as a shirt partner. A brand that fits perfectly with the values of YLA. We are convinced that both brands will strengthen each other and look forward to a fantastic collaboration. "
Wim Destoop, General Manager PepsiCo North West Europe: "We are honored that starting this season, Pepsi MAX will show off on YLA jerseys. As a challenger in the Belgian soft drink market, we are the pioneer in promoting sugar-free cola with a fine tradition in supporting world stars, but also with a heart for local partnerships such as the beautiful collaboration with Club Brugge. Always with the spirit of promoting having fun together and going against it.
In soccer, too, we want everyone, regardless of gender or origin, to have fun first and foremost but also to seize their chance to make their dreams come true.
We were already partners of the UEFA Women's Euro and of the UEFA Women's Champions League. Today, we are proud to join the further growth of Club YLA, both on and off the field. We wish the team every success and hope to welcome all supporters at one of YLA's home matches, of course with a nice, fresh Pepsi MAX in hand.
