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Gameday Partner: AB InBev

Club Business - Partnerships

AB InBev is our Gameday Partner for the topper against Antwerp, enjoying exclusive visibility, a unique sideline experience, a signed match ball, great seats, catering and more. Read all about AB InBev's rich history now!

Future full of cheers

The origins of AB InBev date back to the first brewing activities in 1366 and to the first brewery, Den Hoorn, located in Leuven. In 1987, the brewing group Interbrew was created from the merger of two major Belgian breweries, Artois (Leuven) and Piedboeuf (Liège, Jupille). Interbrew was the basis of AB InBev, which was formed in 2004 from the combination of Interbrew with Brazilian AmBev.

In 2008, InBev combined with Anheuser-Busch to form Anheuser-Busch InBev, the world's leading brewer. The company represents a long history in which craftsmanship, quality, innovation and service to consumers and partners have always been at the center.

AB InBev wants to dream big for a future with more "cheers." They are committed to building great brands that stand the test of time and to brewing the best beers with the finest natural ingredients. AB InBev's diverse portfolio of more than 500 beer brands includes global brands like Budweiser®, Corona® and Stella Artois®; also international brands like Hoegaarden® and Leffe®; and local champions like Jupiler®.

Want to learn more about AB InBev's history or offerings? Discover everything on their website:

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Become a Gameday Partner yourself? Choose your match, contact our sales team and enjoy a unique soccer experience, including punishing visibility for your company.

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